Who are the main publishers for magazines of this genre?
I did some research into publishers for indie magazines. I found out some main publishers for the magazines that I will be basing my own magazine on. NME magazine is published by Ellinor Miles, SPIN magazine is published by Malcolm Campbell. Lastly Q magazine is published by Bauer Media, a company in Hamburg, Germany which publish worldwide.
Thursday, 2 January 2014
Target Audience Research
Who is the target audience?
The target audience for my indie music magazine is teenagers to young adults, ages 15- 28. I have picked this target audience because I feel that indie music magazines are aimed more towards the younger generation and generally it is younger people who listen to this genre. I researched into NME magazine which is the magazine which I will closely relate my own music magazine to and I found some statistics which helped me determine my target audience.
These statistics that I found are interesting. The first pie chat displays what social class reads NME magazine more. This shows that The higher classes seem to buy and read it more compared to the lower classes. I decided this was because NME isn't extremely cheap therefore higher classes would be able to afford it. Also I thought this was because higher classes can also afford more luxuries like music on radios, computers, electronic devices, etc. in comparison to the lower classes. The second pie chart demonstrates that more men than women read NME. I am not quite sure why this would be but the difference between the men's percentage and the woman's isn't drastically different therefore I will not be targeting it at a certain gender. The last pie chart presents which age group reads NME the most. This seems to be people aged between 15-34. I also do not know why this age group specifically reads NME more but I took this information and decided on my own age target audience based on this information.
The target audience for my indie music magazine is teenagers to young adults, ages 15- 28. I have picked this target audience because I feel that indie music magazines are aimed more towards the younger generation and generally it is younger people who listen to this genre. I researched into NME magazine which is the magazine which I will closely relate my own music magazine to and I found some statistics which helped me determine my target audience.
Conventions of the genre Indie
What seen to be the conventions of the genre Indie?
Whilst looking and the genre Indie, I have noticed that some conventions that appear in most of the indie magazines I looked at. I looked at three magazines, NME, SPIN and Q. I noticed when observing them that all that the mastheads and all in red and white, whether it's a red background with white writing on top or red writing with a white outline. One other thing that I realised all the indie music magazines had in common was that on the front cover there is always a music artist. Generally the artist on the front is the main story on the inside and they have a double page spread. Another thing I saw was that two of the magazines (Q and NME) had their barcode on the front cover in the right hand bottom corner. This was different to the other magazine (SPIN) because it didn't have a barcode on the front cover at all. One other thing I noticed when comparing and looking at the indie music magazines was that they always have band names or band pictures on the front to show the reader what type of magazine it is and also what the issue will be talking about. You can see proof of these conventions in the actual magazines that I compared below.
After reading and analysing these indie music magazines I decided I would try to use the same conventions so that m own magazine would look the same and give a similar feel. I will also follow the conventions closely because I want to interpret the magazine how I feel it would make it more popular so I will follow the conventions yet change something slightly.
Whilst looking and the genre Indie, I have noticed that some conventions that appear in most of the indie magazines I looked at. I looked at three magazines, NME, SPIN and Q. I noticed when observing them that all that the mastheads and all in red and white, whether it's a red background with white writing on top or red writing with a white outline. One other thing that I realised all the indie music magazines had in common was that on the front cover there is always a music artist. Generally the artist on the front is the main story on the inside and they have a double page spread. Another thing I saw was that two of the magazines (Q and NME) had their barcode on the front cover in the right hand bottom corner. This was different to the other magazine (SPIN) because it didn't have a barcode on the front cover at all. One other thing I noticed when comparing and looking at the indie music magazines was that they always have band names or band pictures on the front to show the reader what type of magazine it is and also what the issue will be talking about. You can see proof of these conventions in the actual magazines that I compared below.
After reading and analysing these indie music magazines I decided I would try to use the same conventions so that m own magazine would look the same and give a similar feel. I will also follow the conventions closely because I want to interpret the magazine how I feel it would make it more popular so I will follow the conventions yet change something slightly.
Monday, 30 December 2013
Genre and Why?
Which genre have I picked and why?
I picked the genre indie for my music magazine. I picked this genre because I feel it has a decent amount of popularity but I feel it could be adapted to make it even more of a popular genre. I also picked this genre because I am very interested in this type of music and I listen to it often. I like the style of indie magazines and I would love to interpret it to make it even more intriguing than it already is. Indie is a specific genre and music can only be classed as indie if it is independently produced. Most indie music musiciains write, sing and produce their music themselves which makes them indie. The thing with indie music being so popular is that none of the music sounds the same, it has no specific assests but you can always tell if a singer is indie based or not. There are indie bands as well as indie single artists.
I picked the genre indie for my music magazine. I picked this genre because I feel it has a decent amount of popularity but I feel it could be adapted to make it even more of a popular genre. I also picked this genre because I am very interested in this type of music and I listen to it often. I like the style of indie magazines and I would love to interpret it to make it even more intriguing than it already is. Indie is a specific genre and music can only be classed as indie if it is independently produced. Most indie music musiciains write, sing and produce their music themselves which makes them indie. The thing with indie music being so popular is that none of the music sounds the same, it has no specific assests but you can always tell if a singer is indie based or not. There are indie bands as well as indie single artists.
Thursday, 19 December 2013
Monday, 16 December 2013
What Are The Conventions Of A Magazine?
One convention of a magazine is a headline. This is a text written at the very top of an article which indicates to the audience what the nature of the article is about.
Another convention is a strapline is a te or phase that is short and memorable. This makes it good for marketing and it catches alot of customer attention.
One other convention of a magazine is a masthead. This is a text written in a large font across the front cover, usually seen on the editional page of the item.
Another convention is a cutline. This is a one line text describing the illustration, drawing or photograph next to where it appears.
One other convention is pull quote. This a phase which is cut out of a article and placed in a larger font to attract readers.
One final magazine convention is an image. This is an illustration which is used to pass a clear view of article.
There is generally always a colour theme on a music magazine based on which genre it is. For example, a rock magazine like "Kerrang" may used red, black and white, whereas a pop magazine like "Top of the Pops" would use light colours like pink, purple and white. Though for any genre there are only ever a few colours used.
The layout of a magazine is also an important convention. Most magazines follow the typical conventions. One typical layout convention is the masthead which is usually displayed at the top left corner due to the way our eyes work when looking at things that is where we would first look. Also by the masthead the date and issue number are found. Another is price which is based generall by the barcode which usually is on the right hand bottom corner. Other things such as coverlines, straplines and taglines are dotted around on the cover where they look good in puffs or just by themselves.
There are some influences that change the mode of address in a music magazine, these are genre, target audience and format of magazine.
Another convention is a strapline is a te or phase that is short and memorable. This makes it good for marketing and it catches alot of customer attention.
One other convention of a magazine is a masthead. This is a text written in a large font across the front cover, usually seen on the editional page of the item.
Another convention is a cutline. This is a one line text describing the illustration, drawing or photograph next to where it appears.
One other convention is pull quote. This a phase which is cut out of a article and placed in a larger font to attract readers.
One final magazine convention is an image. This is an illustration which is used to pass a clear view of article.
There is generally always a colour theme on a music magazine based on which genre it is. For example, a rock magazine like "Kerrang" may used red, black and white, whereas a pop magazine like "Top of the Pops" would use light colours like pink, purple and white. Though for any genre there are only ever a few colours used.
The layout of a magazine is also an important convention. Most magazines follow the typical conventions. One typical layout convention is the masthead which is usually displayed at the top left corner due to the way our eyes work when looking at things that is where we would first look. Also by the masthead the date and issue number are found. Another is price which is based generall by the barcode which usually is on the right hand bottom corner. Other things such as coverlines, straplines and taglines are dotted around on the cover where they look good in puffs or just by themselves.
There are some influences that change the mode of address in a music magazine, these are genre, target audience and format of magazine.
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